Dun Txt N Drv

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DUN TXT N DRV

Road Safety Message Social Awareness Campaign for Youth

WHY WE EMBARK ON THIS INITIATIVE?

You and your love ones can die due to texting while driving related accidents. We want people to think twice before using a cell phone while driving. Sending a text message while driving is the biggest distraction.

THE OBJECTIVE

To grow awareness on the danger of texting while driving @ focusing on the youth. Achieving this by talking to the heart, not the head i.e. emotional rather than rationale. Give something so mortified a sense of humour :) Coz people remembers the thing that makes them LOL.

THE INSIGHT

The youths lurveeeesss texting because: They are simple creatures. They like to keep it simple and short. Life is too short to write too long they say. The shorter the better. They like it current and wanna be expressive.

Also have to be funny and quirky like LOL, BRB, BFF, FTW, LMAO & HAHAHA! This is the language of the youth. This is the spirit of the youth.

THE IDEA

We use funeral wreath in a form of alphabetical abbreviation as a key communication to tackle to our drivers out there. A very delicate scare tactic yet provocative campaign that brings a strong message about the danger of texting while driving on the road.

(This campaign was created in 2011)